Welcome to Greenwich Village

Who We Are

The Village Alliance has been a leading advocate for the Greenwich Village community for nearly thirty years. As a Business Improvement District, the Alliance works with area residents, businesses, cultural and academic institutions to ensure the district continues to grow and succeed. Our mission is to create a cleaner, greener, attractive and more enjoyable Greenwich Village neighborhood for all people.

We believe that neighborhoods are vital when they are open, diverse and inclusive. We make our neighborhood cleaner through supplemental sanitation services and graffiti removal; we make it greener and more attractive through landscaping, streetscape enhancements and public art; we make it more vibrant and enjoyable for all people through community events, business marketing and promotions; we make it a safe space for everyone through public safety and hospitality services.

Our District

The 44 blocks of the Village Alliance Business Improvement District represent a diverse cross-section of the Village neighborhood. The district centers on 8th Street between Second and Sixth Avenues, and covers neighboring blocks along Sixth Avenue (W. 4th to W 13th St.), University Place (E. 8th to E. 13th St), Broadway (Waverly Pl. to E. 10th St.) and Astor Place. The area has been a pivotal spot in American history and popular culture.

The area shaded in red on the map below represents the Village Alliance District Service Area.

Reports and Forms

The following are Village Alliance public documents available for download:

Village Alliance Board and Staff


Martin Dresner
Public Member

Vice President
Arlene Peralta-Avila
New York University

William Abramson
Buchbinder & Warren, LLC

Shirley Secunda
Manhattan Community Board 2

Class A: Commercial Property Owners

Greg Gushee
The Related Companies

Michael Lehman
107 Univeristy Place, LLC

Will Morgan
Ideal Glass

Kim Newman
The Cooper Union

Adam Pomerantz
Sixth Avenue Equities

Dan Ruanova
Vornado Realty Trust

Donna Siciliani
GFP Real Estate

Bruce Spiegel
Rose Associates, Inc.

Jeffrey Sussman
Minskoff Equities

Class B: Commercial Tenants

Ian Ginsberg
C. O. Bigelow’s

Sarah McNally Jackson
Goods for the Study

Juan Salazar

Steve Simicich
VSpot Express

Class C: Residential Tenants

Cormac Flynn

Tony Hiss

Class D: Elected Officials

Hon. Bill de Blasio

Hon. Scott Stringer

Hon. Gale Brewer
Manhattan Borough President

Hon. Margaret Chin
City Council District 1

Class E: Public Members

Michael Levine

Village Alliance Staff

William Kelley
Executive Director

Terri Howell
Director of Operations

Daniella LaRocco
Director of Economic Development & Planning

Rachel Brandon
Marketing & Events Manager

Sponsorship and Marketing Partnerships

The Village Alliance offers various neighborhood sponsorship opportunities to help your business to reach our digital audience of over 50,000 people and increase your street level visibility.

Greenwich Village

With our marketing partnership program, partners agree to construct a partnership of mutual benefit. Through this, we, as a community can promote the business and events in Greenwich Village and Astor Place more proactively and support the district’s growth and success.

For complete information about the marketing partnership and other sponsorship options including Street Lamp Pole Banners, Dining Guide, and Holiday Lighting, click the form below.

Our basic digital amplification package starts at $500 for one year and includes:

  • 8 posts on Twitter (Audience 4,750)
  • 4 posts on Facebook, including 2 paid boosts (Audience 7,650)
  • 2 features in our biweekly e-newsletter, the Village Beat (Audience 6,500)
  • Listing and 2 features on our website (6,000 monthly visits)
  • Optional participation in the Village Access neighborhood benefits program (Audience 15,000)

Astor Place

The Astor Place plazas are available to activate for many event types, ranging from film and television shoots to brand promotions.

If you are interested in holding an event, film or photo shoot on either of the Astor Place public plazas, you must apply to both the Village Alliance and the City’s Street Activity Permit Office (SAPO) or Mayor’s Film Office for permission. 

Our plaza event use guidelines (below) outline the permit process, associated fees and contain the application form. Click to view and download these guidelines.

For further information about any of our sponsorship programs, contact us at info@greenwichvillage.nyc or (212) 777 2173.