The Village Alliance has been a leading advocate for the Greenwich Village community for thirty years. As a Business Improvement District, the Alliance works with area residents, businesses, cultural and academic institutions to ensure the district continues to grow and succeed. Our mission is to create a cleaner, greener, attractive and more enjoyable Greenwich Village neighborhood for all people.
We believe that neighborhoods are vital when they are open, diverse and inclusive. We make our neighborhood cleaner through supplemental sanitation services and graffiti removal; we make it greener and more attractive through landscaping, streetscape enhancements and public art; we make it more vibrant and enjoyable for all people through community events, business marketing and promotions; we make it a safe space for everyone through public safety and hospitality services.
The 44 blocks of the Village Alliance Business Improvement District represent a diverse cross-section of the Village neighborhood. The district centers on 8th Street between Second and Sixth Avenues, and covers neighboring blocks along Sixth Avenue (W. 4th to W 13th St.), University Place (E. 8th to E. 13th St), Broadway (Waverly Pl. to E. 10th St.) and Astor Place. The area has been a pivotal spot in American history and popular culture.
The area shaded in red on the map below represents the Village Alliance District Service Area.
President Arlene Peralta-Avila New York University
Vice President William Abramson Buchbinder & Warren, LLC
Treasurer Jeffrey Sussman Minskoff Equities
Secretary Shirley Secunda Manhattan Community Board 2
Class A: Commercial Property Owners
Greg Gushee The Related Companies
Michael Lehman 107 University Place, LLC
Will Morgan Ideal Glass
Kim Newman The Cooper Union
Adam Pomerantz Sixth Avenue Equities
Javier Giraldo Vornado Realty Trust
Neith Stone GFP Real Estate
Adam Heaven Rose Associates, Inc.
Class B: Commercial Tenants
Ian Ginsberg C. O. Bigelow’s
Patrick Willingham The Public Theater
Lenetta Pesotini Meta Platforms, Inc.
Steve Simicich St. Marks Comedy Club
Class C: Residential Tenants
Class D: Elected Officials
Hon. Eric Adams Mayor
Hon. Brad Lander Comptroller
Hon. Mark Levine Manhattan Borough President
Hon. Carlina Rivera City Council District 2
Class E: Public Members
Michael Levine Manhattan Community Board 2
Meghan Joye Manhattan Community Board 3
Village Alliance Staff
Scott H. Hobbs Executive Director
Taylor Young Deputy Director
Isabel Albee Programming + Community Manager
Sponsorship and Marketing Partnerships
The Village Alliance offers various neighborhood sponsorship opportunities to help your business to reach our digital audience of over 50,000 people and increase your street level visibility.
With our marketing partnership program, partners agree to construct a partnership of mutual benefit. Through this, we can promote the business and events in Greenwich Village and Astor Place more proactively and support the district’s growth and success.
For complete information about the marketing partnership and other sponsorship options including Street Lamp Pole Banners, Dining Guide, and Holiday Lighting, email email@example.com.
The Astor Place plazas are available to activate for many event types, ranging from film and television shoots to brand promotions.