Welcome to Greenwich Village
Who We Are
The Village Alliance has been a leading advocate for the Greenwich Village community for thirty years. As a Business Improvement District, the Alliance works with area residents, businesses, cultural and academic institutions to ensure the district continues to grow and succeed. Our mission is to create a cleaner, greener, attractive and more enjoyable Greenwich Village neighborhood for all people.
We believe that neighborhoods are vital when they are open, diverse and inclusive. We make our neighborhood cleaner through supplemental sanitation services and graffiti removal; we make it greener and more attractive through landscaping, streetscape enhancements and public art; we make it more vibrant and enjoyable for all people through community events, business marketing and promotions; we make it a safe space for everyone through public safety and hospitality services.
The 44 blocks of the Village Alliance Business Improvement District represent a diverse cross-section of the Village neighborhood. The district centers on 8th Street between Second and Sixth Avenues, and covers neighboring blocks along Sixth Avenue (W. 4th to W 13th St.), University Place (E. 8th to E. 13th St), Broadway (Waverly Pl. to E. 10th St.) and Astor Place. The area has been a pivotal spot in American history and popular culture.
The area shaded in red on the map below represents the Village Alliance District Service Area.
Programming and Community Manager
Unleash your entrepreneurial spirit through the development of high-impact programs and events. Drive the rollout of our new brand while supporting and uplifting small businesses to fuel economic growth in the neighborhood.
See the full description here.
Reports and Forms
- 2022 Village Alliance Annual Report (PDF)
- FY22 Audited Financial Statements (PDF)
- Astor Place Use Guidelines (PDF)
- Marketing Partnership Guide (PDF)
Village Alliance Board and Staff
New York University
Buchbinder & Warren, LLC
Manhattan Community Board 2
Class A: Commercial Property Owners
The Related Companies
107 University Place, LLC
The Cooper Union
Sixth Avenue Equities
Vornado Realty Trust
GFP Real Estate
Rose Associates, Inc.
Class B: Commercial Tenants
C. O. Bigelow’s
Sarah McNally Jackson
Goods for the Study
Meta Platforms, Inc.
Class C: Residential Tenants
Class D: Elected Officials
Hon. Eric Adams
Hon. Brad Lander
Hon. Mark Levine
Manhattan Borough President
Hon. Carlina Rivera
City Council District 2
Class E: Public Members
Village Alliance Staff
Scott H. Hobbs
Sponsorship and Marketing Partnerships
The Village Alliance offers various neighborhood sponsorship opportunities to help your business to reach our digital audience of over 50,000 people and increase your street level visibility.
With our marketing partnership program, partners agree to construct a partnership of mutual benefit. Through this, we, as a community can promote the business and events in Greenwich Village and Astor Place more proactively and support the district’s growth and success.
For complete information about the marketing partnership and other sponsorship options including Street Lamp Pole Banners, Dining Guide, and Holiday Lighting, click the form below.
Our basic digital amplification package starts at $500 for one year and includes:
- 8 posts on Twitter (Reach of 55K)
- 4 posts on Facebook, including 2 paid boosts (Reach of 33K)
- 4 Posts on Instagram (Reach of 130K)
- 2 features in our biweekly e-newsletter, the Village Beat (Reach of 6K)
- Listing and 2 features on our website (10,000 monthly visits)
- Optional participation in the Village Access neighborhood benefits program (Audience 10,000)
The Astor Place plazas are available to activate for many event types, ranging from film and television shoots to brand promotions.
If you are interested in holding an event, film or photo shoot on either of the Astor Place public plazas, you must apply to both the Village Alliance and the City’s Street Activity Permit Office (SAPO) or Mayor’s Film Office for permission.
Our plaza event use guidelines (below) outline the permit process, associated fees and contain the application form. Click to view and download these guidelines.