Welcome to Greenwich Village

Who We Are

The Village Alliance has been a leading advocate for the Greenwich Village community for thirty years. As a Business Improvement District, the Alliance works with area residents, businesses, cultural and academic institutions to ensure the district continues to grow and succeed. Our mission is to create a cleaner, greener, attractive and more enjoyable Greenwich Village neighborhood for all people.

We believe that neighborhoods are vital when they are open, diverse and inclusive. We make our neighborhood cleaner through supplemental sanitation services and graffiti removal; we make it greener and more attractive through landscaping, streetscape enhancements and public art; we make it more vibrant and enjoyable for all people through community events, business marketing and promotions; we make it a safe space for everyone through public safety and hospitality services.

Our District

The 44 blocks of the Village Alliance Business Improvement District represent a diverse cross-section of the Village neighborhood. The district centers on 8th Street between Second and Sixth Avenues, and covers neighboring blocks along Sixth Avenue (W. 4th to W 13th St.), University Place (E. 8th to E. 13th St), Broadway (Waverly Pl. to E. 10th St.) and Astor Place. The area has been a pivotal spot in American history and popular culture.

The area shaded in red on the map below represents the Village Alliance District Service Area.


Reports and Forms

Village Alliance Board and Staff


President Emeritus
Martin Dresner
Public Member

Arlene Peralta-Avila
New York University

Vice President
William Abramson
Buchbinder & Warren, LLC

Jeffrey Sussman
Minskoff Equities

Shirley Secunda
Manhattan Community Board 2

Class A: Commercial Property Owners

Greg Gushee
The Related Companies

Michael Lehman
107 University Place, LLC

Will Morgan
Ideal Glass

Kim Newman
The Cooper Union

Adam Pomerantz
Sixth Avenue Equities

Javier Giraldo
Vornado Realty Trust

Neith Stone
GFP Real Estate

Adam Heaven
Rose Associates, Inc.

Class B: Commercial Tenants

Ian Ginsberg
C. O. Bigelow’s

Patrick Willingham
The Public Theater

Lenetta Pesotini
Meta Platforms, Inc.

Steve Simicich
St. Marks Comedy Club

Class C: Residential Tenants

Cormac Flynn

Tony Hiss

Class D: Elected Officials

Hon. Eric Adams

Hon. Brad Lander

Hon. Mark Levine
Manhattan Borough President

Hon. Carlina Rivera
City Council District 2

Class E: Public Members

Michael Levine
Manhattan Community Board 2

Meghan Joye
Manhattan Community Board 3

Village Alliance Staff

Scott H. Hobbs
Executive Director

Taylor Young
Deputy Director

Isabel Albee
Programming + Community Manager

Sponsorship and Marketing Partnerships

The Village Alliance offers various neighborhood sponsorship opportunities to help your business to reach our digital audience of over 50,000 people and increase your street level visibility.

Greenwich Village

With our marketing partnership program, partners agree to construct a partnership of mutual benefit. Through this, we can promote the business and events in Greenwich Village and Astor Place more proactively and support the district’s growth and success.

For complete information about the marketing partnership and other sponsorship options including Street Lamp Pole Banners, Dining Guide, and Holiday Lighting, email isabel@greenwichvillage.nyc.

Astor Place

The Astor Place plazas are available to activate for many event types, ranging from film and television shoots to brand promotions.

If you are interested in holding an event, film or photo shoot on either of the Astor Place public plazas, you must apply to both the Village Alliance and the City’s Street Activity Permit Office (SAPO) or Mayor’s Film Office for permission. 

Our plaza event use guidelines outline the permit process, associated fees and contain the application form. Click to view and download these guidelines.

Contact Us