Our Mission

The Village Alliance has been a leading advocate for the Greenwich Village community for over twenty-five years.   As a Business Improvement District, the Alliance works with area residents, businesses, cultural and academic institutions to ensure the district continues to grow and succeed.   Our mission is to enhance the neighborhood's quality-of-life by creating a cleaner, safer and more enjoyable environment. 

Our District

The 44 blocks of the Village Alliance Business Improvement District represent a diverse cross-section of the Village neighborhood.  The district centers on 8th Street between Second and Sixth Avenues, and also covers neighboring blocks along Sixth Avenue (W. 4th to W 13th St.), University Place (E. 8th to E. 13th St), Broadway (Waverly Pl. to E. 10th St.) and Astor Place. The area has been a pivotal spot in American history and popular culture.

Our Programs

Among the programs we provide to our constituents are supplemental public safety and sanitation services, graffiti removal, economic development and community revitalization, facade improvement, marketing and promotions, streetscape enhancements and landscaping, and tourist information.  These services are delivered by a staff that works closely with all our constituents to make the Village Alliance a better area in which to live, work, learn and visit.