Meet the Village: Potbelly Sandwich Works

In this edition of Meet the Village, we spoke with the team behind the new Potbelly at 740 Broadway. In our interview, they serve up the story behind this hot new spot, where they’re serving their signature toasted sandwiches and comforting mac and cheese—along with plenty of other delicious options—just in time for the cozier days ahead.

Welcome to the Village! What made you choose this neighborhood for your new Potbelly location?

NoHo is one of New York City’s most iconic neighborhoods, with Washington Square Park, NYU and a lively mix of residential and shopping areas nearby. We felt that opening a Potbelly here would add to the vibrant scene, especially as a fantastic lunchtime destination. It is the perfect spot for fans to grab sandwiches, salads, shakes and cookies, whether they want to relax a bit at the shop or take it on the go.

For those who don’t know, Potbelly has a strong reputation for its toasted sandwiches and cozy atmosphere. How does this location embody the spirit of Potbelly, and are there any unique touches specific to the Village?

At Potbelly, we’re all about Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Whether it’s in the shop’s décor or the way our team connects with the community, we have aimed to make this location feel like a true neighborhood hangout where everyone feels welcome.

What’s the story behind the creation of the Potbelly brand? 

Potbelly began in 1977 when Peter Hastings and his wife decided to start serving sandwiches to their customers at their antique shop in the Lincoln Park neighborhood of Chicago. From there, the brand grew outwards from Chicago and continues to make people happy through good vibes and delicious, craveable food.

Aside from great sandwiches, Potbelly is known for its warmth and good vibes. How does your team foster that warm, inviting atmosphere in this new location?

Our team is committed to creating a friendly and welcoming environment for every guest. The shop’s interior reflects the spirit of the neighborhood, and our team’s positive, approachable service makes each guest feel at home the moment they walk through the door.

Are there any ways you plan to get involved with the Greenwich Village neighborhood or partner with local organizations?

Our team is looking forward to collaborating with local organizations and community groups to make a positive impact in Greenwich Village. Our goal is to be an active, supportive part of the neighborhood and to give back wherever possible.

For someone visiting Potbelly for the first time, what sandwich would you recommend? Many of our readers love to grab food on the go. What are some perfect Potbelly items for a quick bite or picnic in nearby Washington Square Park?

From fan favorites like A Wreck to new limited-time offerings like the Smokestack Pork & Mac, we offer options for anyone looking to have a quick bite or enjoy a relaxing picnic in the area. 

What’s the one thing you’d like customers to know before they walk through the doors of Potbelly for the first time?

We’d love for customers to know that Potbelly is their neighborhood sandwich shop, designed to feed your smile with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh, made-to-order menu items.

Finally, what excites you the most about being part of the Greenwich Village community?

We’re thrilled to bring our signature toasty sandwiches and craveable menu items to the Greenwich Village community. This is a vibrant area, and we’re honored to be a part of it and become a new favorite stop for locals, students and visitors. 

Be sure to check out Potbelly at 740 Broadway on your next lunch break! Click below to view their menu and place an order today.