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Building's Facade Used to Explore Imaginary Place

Denim & Supply Ralph Lauren has unveiled the second installation of their Art Wall Project titled "A Cognitive Representation of Time and Place" by School of Visual Arts graduate Jonathan Bartlett. Bartlett was inspired by the architectural elements of the building itself, with his goal being to transform the static New York building into a mysterious, thought-provoking fantasy. The images for this project characterize storytelling and the idea of exploring an imaginary place that can be uncomfortable and familiar all at the same time. There are contradictions that challenge our preconditioned idea of truth: reality and fantasy, antiquated and fresh, static and organic, life and death. While Jonathan uses graphite drawing and digital tools as part of his creative process, he worked with a team of professionals from Colossal Media, who specialize in hand-painted murals, to execute the large-scale installation. The world that Jonathan conceptualized will extend beyond the wall into custom window installations that he designed in collaboration with the Ralph Lauren team, including his custom assemblage sculptures. Two exclusive Denim & Supply T-shirts designed by the artist in celebration of The Art Wall Project will be available beginning today. One hundred percent of the sales from this T-shirt (pictured below), sold at the Denim & Supply New York City store, will benefit students at the School of Visual Arts (SVA), the renowned college of art and design where artists such as Keith Haring, Kenny Scharf and KAWS studied.

Artist Bio: Jonathan Bartlett is a New York-based digital illustrator whose work has appeared everywhere from the walls of the New York City subway system to home furniture, fashion campaigns, and countless magazine spreads and book covers around the world. Currently working out of his studio in an old Greenpoint rope factory in Brooklyn, Jonathan grew up in rural Pennsylvania and the Carolinas. With that rustic Americana environment as the ground work for his creativity, his artwork is motivated by emotions and the freedom to build a narrative with an underlying sense of mystery. Over the years, Jonathan has received many awards and recognitions including The Society of Illustrators, American Illustration, and the Art Directors Club Young Guns competition. In 2010 Jonathan received his MFA in Illustration as Visual Essay at the School of Visual Arts, under the mentorship of Marshall Arisman and David Sandlin.

Learn more about the first installation here.

Photos courtesy of Read McKendree

Building's Facade Used to Explore Imaginary Place


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